Egoiste - Keira Knightley

All images copyright Ellen Von Unwerth Egoiste

Early on in my photography career I invested half-a-house in magazines and books. I have always been a magazine addict and I could build a house with my Vogue Italia's and Uomo Vogue. As the years have passed I have given myself the 24 hour rule which I have invented to assist me in still being able to enter my house instead of high jumping over the books and magazines on entry.

My 24 hour rule goes something like this. Carla walks into a shop or newsagency and leafs through a divine mag, she is oohing and ahhing at the beautiful images and within minutes wanting to race to the counter and make it hers - but no she has to wait 24 hours to see if the magazine still has the same effect on her and whether in 24 hours she really wants to make it her own.

Not much stuff passes the 24 hour rule these days (except all those divine Deborah Turbeville books) and Egoiste. For those who have never laid eyes on the photography magazine Egoiste it is eye-watering stuff. It would even pass a 48 hour rule. It comes in broadsheet sizes and it is like a portfolio for the world's biggest photographers, even the ads are amazing. The last pic here is an ad for Dyson vacuum cleaners and it was shot by Ellen Von Unwerth as were the pictures before and after this ad. The whole thing is seamless and so very easy on the eye. They only come out once every couple of years and the latest edition
of Egoiste is full of my favourites, Paolo Roversi, Donata Wenders and Ellen Von Unwerth. Ouch!!

So if there are any of you out  there who need to cut down on building a mag-house give the 24 hour rule a whirl and see what you think.

Carla xx

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